Overview

SUMMARY

This position will report to the National Museum of Health and Medicine located in Silver Spring, MD. The Public Affairs Coordinator will be responsible for supporting the NMHM Deputy Director of Communications with marketing and public relations activities and is responsible for key elements of the museum’s communications programs, including: successful promotion of museum programs; content development, such as articles, news releases, website content and other marketing materials. The coordinator will conduct other routine public affairs tasks, such as: media relations, to include responding to media queries and supporting media visits, and photo shoots; leading tours for groups of any sort or size. Works occasionally evening, weekends and holidays; supports all programs.

DUTIES AND RESPONSIBILITIES

Participate in docent training; support volunteer training efforts in areas of public affairs, marketing and communications; support volunteer recruitment efforts
Manages placement of program and event information to program the museum’s recurring and special events, assuring widest possible dissemination of program information to all target audiences in a timely manner; cultivates and proposes new outlets and methods for program information dissemination; invests in success of program promotion in furtherance of stated museum goals
Writes assigned articles/press releases, suggesting and pursuing opportunities for public awareness of NMHM programs; Support the staff of the NMHM with marketing and public relations activities by writing assigned articles/press releases
As assigned, independently write or edit communications products, to include but not limited to ad copy, video scripts, radio public service announcements, press releases, brochures, news articles and other NMHM information and promotional marketing materials
Drafts and circulates the monthly e-newsletter
Carries out story placement projects
Handles media requests in the absence of the Deputy Director for Communications
Offers tours to media and groups, as directed
Maintains press lists and mailing databases
Coordinates and executes communications assignments, such as mailings, telephone calling, and email campaigns
This position is expected to work weekends, evenings and occasional holidays as needed
Supports film and photo shoots
Monitors web site; writes and updates content for web site
Acts as a point of contact for webmaster
Tracks media coverage and advertising
Participates in arranging and executing high-profile activities such as VIP tours, special events, etc
Represents NMHM at professional meetings and in settings, as requested in the absence of the Deputy Director for Communications where skilled, polished, and professional communication skills are required
Staff the NMHM trade show exhibition booth as requested
Assists with creation and assembly of museum/exhibit-related materials, such as press kits and collateral marketing materials
Provides subject matter expertise to all areas of the museum mission when requested
Maintains and updates communications office files, including news clips, videos, slides, photographs, and advertising; completes other administrative projects, such as purchase requests for services and supplies
Reviews exhibition copy for proofreading check if requested
Attends regular meetings, or attends other meetings as needed or directed

POSITION REQUIREMENTS
Bachelor of Arts degree in public relations, communications, journalism or similar field
2 to 3 years public affairs/public relations experience (internships may be counted as experience); Position requires writing sample review
Desired experience includes working in a DoD or military agency public affairs office is highly preferred
Position requires a NACI (CAC only)