Reporting to the Director of Expanded Learning and Youth Engagement (EL&YE), the Partnerships and Marketing Specialist is responsible for helping to increase the number of programs that use Science Action Club curriculum and training resources. Working with the Science Action Club team, this position will implement a marketing and outreach strategy that includes email campaigns, social media, direct outreach at industry events, and relationship building with individuals to identify and engage new education partners, such as school districts, afterschool networks, regional and national out-of-school time organizations, summer camps, libraries, afterschools, and other youth-serving programs to join the growing Science Action Club network.
This is a benefits-eligible position with a 20-30 hour per week schedule, depending on experience and availability. Come join a team of talented and creative professionals dedicated to transforming science education and environmental literacy at scale!
Designed for middle school youth in out-of-school time, Science Action Club is a nationwide STEM program that features staff training and teaching kits that inspire wonder for the natural world. Through games, projects, and hands-on activities, youth in Science Action Club explore nature, contribute to authentic science research, and design strategies to protect the planet. Educators receive guided support on how to use Science Action Club kits and activity guidebooks, as well as best practices for teaching science and nature in the informal learning environment. From rural Alaska to midtown Manhattan, over 42,000 youth and educators in more than 200 cities and towns have participated in Science Action Club since 2011.
The California Academy of Sciences welcomes people of all backgrounds, identities, and beliefs to join us in achieving our mission to explore, explain, and sustain life on Earth. We place diversity, equity, and inclusion at the heart of our recruiting efforts and strive to build a culture centered on mutual respect, equal treatment, and the opportunity to succeed.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
● Increase the number of education programs using Science Action Club resources; meet and achieve target goals.
● Develop, maintain, and grow the recruitment pipeline for new users; identify potential new markets or audiences.
● Actively prospect and develop new business opportunities and serve as brand ambassador at out-of-school time industry events, conferences, and trade shows.
● Keep abreast of trends and issues that impact the out-of-school time market, and collaborate with the Science Action Club team to respond as needed.
● Develop, foster, and maintain productive business relationships with new partners and programs; work with the Community and Outreach Lead to mobilize existing partners to promote Science Action Club.
● Design, develop, and maintain an active and current marketing database and a directory of marketing materials.
● Produce digital campaigns (e-newsletters, marketing e-blasts) and associated marketing assets to execute a successful communication strategy; collaborate with the Marketing department to design and implement a social media and promotion strategy.
● Coordinate and chaperone site visits for partners and special guests.
● Represent EL&YE and the Academy internally and with external community partners.
● Contribute broadly to the Academy’s mission and assist with projects and initiatives that leverage strengths across the EL&YE portfolio, including occasional supervision of Academy youth programs participants.
● Implement and follow all Academy safety regulations.
● Other duties as assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required or preferred. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE:
A qualified candidate will have a combination of the following experience and/or equivalent education:
● Bachelor’s degree or equivalent experience required, marketing degree preferred.
● At least 2 years of experience generating leads and implementing e-marketing strategy, preferably for an educational institution or company.
● At least 1 year of experience developing and nurturing business relationships with individual clients and/or partner organizations.
● Experience working with or for out-of-school time program providers preferred.
KNOWLEDGE, SKILLS AND ABILITIES:
● Demonstrated track record of meeting marketing and/or sales goals.
● Ability to research target markets and pursue successful strategies for lead generation.
● Demonstrated ability to build and grow strategic partnerships.
● Knowledge of the education field required; knowledge of the out-of-school time field preferred.
● Strong interpersonal skills, including excellent verbal communication and public speaking skills.
● Ability to write clearly and succinctly, with strong commitment to quality and attention to detail.
● Demonstrated success working with multicultural and multigenerational constituents.
● Ability to prioritize responsibilities, plan for the future, anticipate workflow, coordinate complex logistics, and juggle multiple tasks to meet deadlines.
● Self-disciplined, tenacious, practical, resourceful, organized, and results-orientated.
● Ability to exercise diplomacy, professionalism, good judgment, critical thinking, self-awareness, and problem-solving skills.
● Excellent customer service skills; ability to communicate regularly with staff, partners, and stakeholders, and respond to requests in a timely manner.
● Proficiency with Google apps and Adobe Creative Cloud to produce and edit marketing materials; experience with graphic design a plus.
● Ability to work occasional weekends and evenings; some local and national travel required.
● Bilingual written and spoken Spanish, Mandarin, or Cantonese a plus.
This is a mandated reporter designated position. Academy employees whose duties include direct contact and supervision of children are deemed mandated reporters under California Law. Mandated reporters have certain specific reporting obligations in the event that they know of, observe or reasonably suspect that a child has been the victim of child abuse or neglect. The Academy provides mandated reporters with training of their rights and obligations under the Child Abuse and Neglect Reporting Act.
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to communicate effectively to groups and individuals. Bilingual in Spanish, Tagalog, Mandarin or Cantonese a plus.
PHYSICAL DEMANDS & WORK ENVIRONMENT:
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand, sit, walk, reach with hands and arms, talk and hear. Must be able to lift, carry, and pull 25 lbs. Must be able to perform repetitive motions 25% of the time.
Please submit a PDF of your resume and a thoughtful cover letter that describes your interest and qualifications for this position. You may apply online at https://calacademy.snaphire.com
Note that the recruitment timeline for positions vary and depend on many factors, so it is impossible to accurately predict when a position will close. We appreciate your patience during this process. No phone calls please.
The California Academy of Sciences will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance (SF Police Code, Article 49).
The California Academy of Sciences is an Equal Opportunity Employer and is committed to ensure that all employees and applicants receive equal consideration and treatment, regardless of race, color, creed, gender (including gender identity or gender expression), religion, marital or domestic partner status, age, national origin or ancestry, physical, mental or medical disability, sex, sexual orientation, citizenship, military service status, veteran status, or any other characteristic protected by state or federal law or local ordinance.
The California Academy of Sciences is a non-smoking facility. There is also no smoking in Golden Gate Park.
About California Academy of Sciences
Explore, Explain, Sustain Earth has always been a place of constant flux, but the change accelerating around us today is far from natural. Plant and animal species are vanishing at a rate unmatched since the age of the dinosaurs—in many cases before we can even name them. The Academy’s programs of research, education, and public engagement are cause for optimism in urgent times, helping people of all ages to hone science-literate brains and the passion to protect biodiversity. In our day-to-day work and overarching goals, we're guided by a mission statement as profound as it is simple: to Explore, Explain, and Sustain life on Earth. To find out more about our opportunities, visit our careers at http://www.calacademy.org/careers/